Shortly we’ll look at a template and some examples how to write a winning thank-you note from a business or business owner to a customer, but first, here are the proven benefits of writing and sending these notes:
- Thank-you notes to a customer generate word-of-mouth marketing and promotion of a business
- Thank-you notes keep your lines of communication open with your customers.
- Thank-you notes help to increase customer retention.
- Thank you notes are a low-cost way to keep your business/brand top-of-mind. This boosts repeat business.
The proven template for writing a customer thank you note
Use the template below to write thank-you notes that leave a great impression with your customers; notes they will love:
1. Greet your customer by name. Everybody perks up when they’re addressed by their name.
2. Express your gratitude. Make sure to clearly state why you’re sending your customer or client the thank-you note.
3. Let your customer know, with details, why you enjoyed your experience with him/her. Be specific when you do this. Think back to the time when the customer interacted with you/your business, and what was great about the experience.
4. Repeat your thanks.
5. Close with a sign-off. Some common sign-offs include: Best, Yours Truly, Kindest Regards, Warm Regards, Cheers, ♡. Feel free to use whatever feels right for you and your business. Lastly, sign your name.
Why Thank-You Notes Work So Well
Thank-you notes work like gangbusters because they invoke a powerful law, the Law of Reciprocity (or reciprocation). Essentially the law of reciprocity says that "First you must give; then you'll receive." Most people, by nature, do not like to feel indebted to others, so, if you give your customer something, they're wired to give back - they will feel compelled to return the favor somehow. Ideally, they will return this favor by giving you repeat business, or they'll recommend your product or service to friends and colleagues.
Some customer thank-you note examples based on the above template
Customer Thank You Note Example Number One
Dear Megan,
I just noticed you’ve been a loyal customer of Rusadia Florists for five good years. Wow! Thank you for the business you keep bringing our way.
We particularly appreciate the feedback you offered when we reached out recently to our most loyal customers for their honest reviews on our online listings. Your review has been up-voted as one of the most helpful on our Yelp page. I hope our flowers continue to bring you lots of joy!
Thanks for always being such an awesome customer.
Karen at Rusadia Florists
Thank-You Note Example Number Two
Hey Gary!
Thanks so much for recommending our business to your good friend, Jane Doe, when she needed an investment broker. Your support means a lot to us, and it was a great pleasure working with your friend.
You even made it easier for us to deliver a great personalized solution for her! Your insights helped us to deeply understand Jane Doe’s concerns and desires. We’re so pleased to have you out there rooting for us.
Cheers,
Danny and Your Friends at Dominion LLC
Thank You Note Example Number Three
Hi Pat,
Thanks for responding to our customer satisfaction survey that we sent out last week. Your insights will help us improve the customer experience for all our customers. One of your insights regarding the packaging of our premium product has inspired an innovation our guys and girls in design are excited to be working on.
That was fantastic! We really appreciate your feedback.
Best,
Lisa at Meridian Engraving
P.S. You mentioned your son collects stickers so I bundled a few in the envelope for him … compliments of a productive strategic partnership I have with a printing firm.
Thank-you notes however you send them (email, handwritten with snail-mail, post-card, etc.) should give you most of the benefits outlined at the beginning of this post. Handwritten notes give you the highest return on investment, because they carry the maximum personal engagement factor. They are the kind one of your customers could, quite conceivably, share on social media.
Your handwriting doesn’t matter – just make sure it’s legible.
Below are some do’s and don’ts for writing (and sending) hand-written thank you notes to your clients/customers:
- Don’t use a red pen! Use blue or black ink.
- Do use cards or stationery that says something about the kind of business you are – so, a florist can use flower-printed cards.
- Don’t make excuses for your handwriting. Your handwriting is unique, and this makes a personal note feel even more special and “real” to the person you send it to.
- Do respond in a timely fashion. It is best not to wait so long that your customer forgets having done the thing you’re thanking them for, for example giving you a referral, responding to a survey, leaving a review on your Google listing, etc.
- Don’t include anything overly promotional, coupons for example, or a business card. The point of a thank you note is to show your gratitude to your customer or client, not to promote your business.
- Do showcase your business’ personality! Whatever is in line with your brand and can help set you apart is fine – just don’t go overboard!
- Do include a little something extra when the situation merits it! So, you could send a token of appreciation along with your note – a book, stickers, a T-shirt or even baked goods. This is an extension of superior customer service, or post-purchase experience, etc.
Handwritten thank-you notes are such a rare throwback to old-school customer service because hardly anyone does it these days. They stand out as a delightful gesture, one that makes your clients or customers feel special enough to call it out and share with others – this is one of the reasons they work even better today than they did twenty, thirty years ago!
In his book, The Thank You Economy, Gary Vaynerchuk writes:
“Right now, there is a fortune in word of mouth that can be created for companies [and small businesses] who nurture relationships in these small but meaningful ways that turn customers into vocal brand advocates across large social media networks."
Write thank you notes to your clients and customers. It pays off big time! We’ve given you three good reasons to do this – thanking your customers for responding to a customer survey, for giving you a referral, for leaving a review. We’ve also given you a customer thank-you note template.
Think of these little thank you notes as assets you’re sending out there to motivate your customers to keep coming back and to market your business for you. They are small ads that can make you rich.
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